About
DeFazio Company Timeline
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1976
John DeFazio founds Electric Sales Unlimited in Southern California on April 1, launching the DeFazio family’s fifty-year career in electrical manufacturers’ representation.
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1989–2005
Rick DeFazio joins ESU as the second generation, working through the warehouse, inside sales, and outside sales to the management team. He completes the three-year Certified Professional Manufacturers’ Representative (CPMR®) program and is given ESU’s Arizona territory, then leads an expansion into northern California through a landmark partnership with Legrand and other manufacturers.
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2005
Rick DeFazio moves his family to Virginia and joins Brazill Brothers & Associates as a Principal and Sales Manager. He goes on to run its Mid-Atlantic business anchored by Southwire for the next decade.
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2010s
The third generation enters the industry as Anthony and Michael DeFazio begin their careers at Brazill Brothers & Associates as CRM administrators, establishing database standards, quotation and lead-tracking processes, and a digital marketing program.
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2016
DeFazio LLC is founded in Virginia on April 1—forty years to the day after Electric Sales Unlimited. Three manufacturers appoint the firm to the Virginia territory before the year is out.
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2017
DeFazio LLC takes on its first platform line: the complete Atkore electrical raceway portfolio across Virginia.
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2018
DeFazio LLC extends north from Virginia into Maryland and Washington, DC—the same Mid-Atlantic territory Rick DeFazio had managed for the previous decade. DeFazio LLC also qualifies for Prysmian’s Director’s Club and takes home its first Rep of the Year award, presented at the NEMRA annual meeting in Dallas.
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2019
In July, DeFazio LLC extends south from Virginia into North and South Carolina, opening a Charlotte office effective August 1 and reaching from the Mid-Atlantic into the Southeast. The same year, Anthony and Michael DeFazio complete their CPMR® certifications.
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2020
DeFazio LLC builds out its specification-grade, corrosion-resistant conduit portfolio around core infrastructure verticals—water and wastewater, ports and coastal, pharmaceutical and chemical.
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2022-2023
DeFazio LLC earns multiple Rep of the Year and Strategic Partnership awards and is certified by Great Place to Work®. Great Place to Work helps organizations quantify their culture and produce better business results by creating a high-trust work experience for all employees.
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2025
The DeFazio LLC linecard deepens into engineered solutions: switchboards and cable bus, expanding the firm’s relevance to engineers, end-users, and hyperscale data center projects. Anthony DeFazio completes the Certified Professional Sales Consultant (CPSC®) program.
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2026
In January, Rick DeFazio is appointed to the National Electrical Manufacturers Representatives Association (NEMRA) Board of Directors for a three-year term. In April, DeFazio LLC marks its tenth anniversary.
Our History
Our family has represented electrical manufacturers for fifty years. John DeFazio founded Electric Sales Unlimited in Southern California in 1976. His son Rick joined as the second generation, working from the warehouse through inside and outside sales to the management team, earning his CPMR® certification, and leading ESU’s expansion into northern California.
Rick moved his family to Virginia in 2005 and spent the next decade running the Mid-Atlantic business at Brazill Brothers & Associates. The third generation followed him into the industry: Anthony and Michael DeFazio began their careers there as Marketing Administrators, building database, quotation, and lead-tracking standards for sales operations.
We founded DeFazio LLC in Virginia on April 1, 2016—forty years to the day after Electric Sales Unlimited. We extended north into Maryland and Washington, DC in 2018 and south into the Carolinas in 2019 with a Charlotte office. Today we hold multiple Rep of the Year and Strategic Partnership awards, are certified by Great Place to Work®, and marked our tenth anniversary in 2026.