About
About Us
Rick DeFazio
President
Rick DeFazio’s father founded Electric Sales Unlimited in January 1976. Rick DeFazio joined ESU after receiving his MBA from Pepperdine University and his BSBA from the University of Phoenix. Rick completed his Certified Professional Manufacturers Representative (CPMR®) course in 1995. Rick worked for ESU from 1990 through 2004, in capacities ranging from warehouse, inside sales, outside sales and part of the management team. From 2005 through 2015, Rick was a principal and shareholder with Brazill Brothers & Associates in the New York, Philadelphia and Washington DC territories. Forty years to the day after his father founded ESU, DeFazio Industries was formed in January 2016 covering the Mid-Atlantic region.
Anthony DeFazio
Outside Sales Representative
Anthony DeFazio began his electrical career working for Brazill Brothers & Associates in a part-time role as one of the company’s initial CRM administrators. His responsibilities included developing standards for effective database management, quotations/lead tracking, and spearheading a digital marketing program.
Anthony has served in both Inside Sales and Outside Sales roles, and currently manages field sales for the company in eastern Virginia, North Carolina, and South Carolina. Anthony has completed the three-year Certified Professional Manufacturers Representative Program (CPMR®) program and received his certification in 2019.
Amber Cashion
Inside Sales Representative
Nate Taggart
Inside Sales Representative
Lori Vest
Inside Sales Representative
Alan Iiyama
Inside Sales Representative
Born and raised in Southern California, Alan Iiyama relocated to Richmond, Virginia in 2020 to join DeFazio Industries in an Inside Sales capacity. Alan previously worked as a sales and marketing professional for a Virginia-based nonprofit organization.
Brian Pederson
Inside Sales Representative
Originally from rural Colorado, Brian moved to Virginia in 2013 to attend Patrick Henry College. Brian currently works as an Inside Sales Representative, and his strong attention to detail and expert knowledge of our CRM systems make him an invaluable customer service asset.
Dave Rowland
Inside Sales Representative
Dave Rowland moved to Virginia from the Columbus, Ohio area in 2014 to attend Patrick Henry College and received his B.A. in 2019. Dave currently works as an Inside Sales Representative.
Andy Shook
Outside Sales Representative
Andy Shook began his career as an Electrical Systems Repair Technician with the United States Marine Corps and brings years of inside sales and installation experience to DeFazio Industries.
Josh Pitts
Outside Sales Representative
Pitts earned a Bachelor of Science in Entrepreneurship and Small Business Management from East Carolina University. He joins the DeFazio team with years of inside sales experience and a family background in electrical distribution.
Chance Andrade
Outside Sales Representative
Michael DeFazio
Outside Sales Representative
Michael DeFazio began his electrical career working for Brazill Brothers & Associates in a part-time role as one of the company’s initial CRM Administrators. His responsibilities included developing standards for database management, cross-referencing accounts between a myriad of manufacturers, and developing standard work for project management, quotations management, the integration of social media, and email marketing campaigns. Michael currently works in an Outside Sales capacity, focusing on the Maryland, Washington DC, and Virginia territories. Michael has completed the three-year Certified Professional Manufacturers Representative Program (CPMR®) program and received his certification in 2019.
Company History
DeFazio Industries has a broad line card of respected brands including residential, commercial, industrial and lighting products. As one of the fastest growing rep firms in the Mid-Atlantic and Southeast regions, the company’s territory includes Maryland, Washington DC, Virginia, North Carolina, and South Carolina.
The DeFazio family has been serving the electrical manufacturers representative industry for more than forty years. In 1976, Rick DeFazio’s father, John DeFazio, founded Electric Sales Unlimited in Southern California. Over the past several decades, ESU has grown to become one of the largest manufacturers representative firms in America – covering Arizona, California, and Nevada. Rick DeFazio worked at ESU from 1989 through 2004, serving in various positions. In 2005, Rick moved east and joined Brazill Brothers & Associates as a shareholder and Sales Manager. In 2016, Rick sold his interest in the company and founded DeFazio Industries.
The DeFazio third generation includes Anthony and Michael DeFazio, who began their careers in part-time roles as CRM Administrators at Brazill Brothers & Associates. Their responsibilities included developing standards for effective database management, quotations and lead tracking, and spearheading a digital marketing program.
Since DeFazio Industries was formed, Anthony and Michael have served as Inside Sales Representatives and Account Managers, bringing years of experience in automation and customer relationship management to the company. Anthony and Michael have also received their Certified Professional Manufacturers Representative (CPMR®) certifications.
The DeFazio culture can be summarized as the pursuit of excellence in everything we do. This is made possible through a combination of yesterday’s experience, today’s technology, and tomorrow’s team. Decades of industry experience make us a trusted resource to the manufacturers we represent, the customers we serve, and the marketplaces where we operate.